Starting a new business, or running an event can be a very exciting time. None the less, it can still be stressful, and with so much else going on, the last thing you will want to do is have issues with your audio visual set up. Regardless of if you are going to outsource your audio visuals for an event or a piece of video production, or do them yourself, there are a few tips you can follow to ensure you get the best and make sure that you give your customers the best audio visual experience they can possibly have.
Make sure you, or whoever you are working with has a creative vision
When you think of setting up an audio-visual system for an event, place or office, it can be easy to think about getting bogged down with technical things such as 3.5mm audio jacks and lengthy software set ups. When you very first start your audio-visual project, you need to put this aside and focus on the creatives.
If you are working with an audio-visual company, ensure they are one that utilises projection mapping so that they can show you exactly what the finished product to life. This is the process of using 2D and 3D and software to show you exactly how everything will work together.
Think about digital and mobile
For a field as innovative in the past as audio visual, it is surprising to hear that people using audio visual techniques for an event or location often overlook how much digital and mobile optimisation can help. Could you have digital projections somewhere prominent? Is there a way for customers to interact with your event via piggy backing off of another app? These are all great ways to make yourself stand out.
Think about positions and sizing
There is nothing worse than going to an event or a social function, specifically because of the audio visuals, and not being able to see the screen. In some instances, bigger is not always better, but when it comes to choosing your screen, it absolutely is. The bigger the screen, the more people can see it and the more customers you can charge to come into your event and location and watch.
As well as sizing, positions are incredibly important. You will need to ensure that people that are not there specifically for the audio visuals are not going to be given the opportunity to get in the way of people that are. Screens should be as far away from natural ‘walkways’ as possible, and have good lighting options.
Human beings in general have a short attention span. If you can afford it, and you have the capacity, why not have multiple screens showing multiple different things? This is an especially good idea if you are setting up an audio visual set up in a pub, as you can use the different screens to play different sports and attract more customers.
If you are using audio visuals for an event, think about how multiple screens could work. Could you use different ones to show a different part of the story that you are trying to tell? Do you have a lot of different companies at the event who could all use a screen each to share more about themselves in an engaging way? This obviously of course depends on the budget, and if you are planning on renting or buying. For an event, renting is the obvious go to, but if you own a place the audio-visual system could be your best purchase.